Oakley – “Disruptive By Design” Event Dinner at ONE ICON: The Bunker | Event Recap

By - February 24th, 2014

Oakley   Disruptive By Design Event Dinner at ONE ICON: The Bunker | Event Recap

Affectionately named “The Bunker” by http://oakley.com” target=”_blank”>Oakley employees, the imposing global headquarters at ONE ICON showed its “gentler side” last night as the designated starting point for Oakley’s “Disruptive By Design.” With invited guests from five different continents, including a group that flew in straight from the 2014 Winter Olympics in Sochi, Russia, dinner at the fortress-like structure served as a point of reference to Oakley’s original mission statements. With its reinforced concrete, blast-proof steel doors and an appearance that falls between Brutalism architectural style and fantastical drawings by H. R. Giger, ONE ICON is the culmination of Oakley founder Jim Jannard’s belief that the goal of designing great products isn’t just for sake of aesthetics but for functionality as well. Though sold to eyewear/optical giant http://luxottica.com” target=”_blank”>Luxottica Group back in 2007, current CEO Colin Baden (who designed ONE ICON with Jannard) and rest of the Oakley team still upholding to the same ideal, as explained by VP of Design Peter Yee during his very presentation. In the meantime, anticipation is building for the main event later this evening as Jim Jannard opens the doors to his new ventures, http://red.com/” target=”_blank”>RED Digital Cinema System and http://redstudio.com/home” target=”_blank”>RED Studios, for the first time…

Oakley   Disruptive By Design Event Dinner at ONE ICON: The Bunker | Event Recap

Oakley   Disruptive By Design Event Dinner at ONE ICON: The Bunker | Event Recap

Oakley   Disruptive By Design Event Dinner at ONE ICON: The Bunker | Event Recap

Oakley   Disruptive By Design Event Dinner at ONE ICON: The Bunker | Event Recap

Oakley   Disruptive By Design Event Dinner at ONE ICON: The Bunker | Event Recap

Oakley   Disruptive By Design Event Dinner at ONE ICON: The Bunker | Event Recap

Oakley   Disruptive By Design Event Dinner at ONE ICON: The Bunker | Event Recap

Oakley   Disruptive By Design Event Dinner at ONE ICON: The Bunker | Event Recap

Oakley   Disruptive By Design Event Dinner at ONE ICON: The Bunker | Event Recap