adidas Originals Announces Partnership with Nigo

By - February 25th, 2014

adidas Originals Announces Partnership with Nigo

The streetwear world is shaping up to have its own Hot Stove league — the catchall term used to describe the various free-agent signings and trades during baseball’s off-season. In recent months http://freshnessmag.com/2013/11/25/kanye-west-cuts-ties-with-nike-signs-new-sneaker-deal-with-adidas/” target=”_blank”>Kanye West left Nike to ink a new deal with adidas, and today the three-stripe brand officially announced a partnership with BAPE founder Nigo. The streetwear pioneer clearly isn’t resting on his laurels — he already helms his vintage Human Made brand and this past winter assumed the http://freshnessmag.com/2013/10/30/uniqlo-ut-names-nigo-as-its-new-creative-director/” target=”_blank”>creative director post for Uniqlo U.T. — so this new venture should keep Nigo’s name in the news. Details are scarce for now, but stay tuned for product previews ahead of the Fall/Winter 2014 launch.

adidas Originals Announces Partnership with Nigo