OREO – 3D Printing Cookies at SXSW 2014 | Video

By - March 11th, 2014

OREO   3D Printing Cookies at SXSW 2014 | Video

Next to caffeine, sugar is probably the next most-ingested fuel for those attending this year’s http://sxsw.com/” target=”_blank”>South by Southwest Interactive (SXSW), so Oreo is stepping up to fill the need in real-time. Half marketing ploy, half snack station, all-out awesome, Oreo has set-up vending machines using Twitter-styled trends to help create http://oreo.com” target=”_blank”>Oreo cookies using a 3D printer. The result are “deliciously hyper-personalized and customized snacks based on real-time data,” but all we care about is the fact that these cookies actually edible, can be assembled within two minutes, and can come in a dozen varieties depending on what is trending. To top it off, visitors also claim they actually taste just like the real thing. So, after downing a 3D cookie, make sure to also head over to http://freshnessmag.com/2014/03/06/cronuts-creator-debut-new-chocolate-chip-cookie-milk-shots-dessert-sxsw-2014/” target=”_blank”>Cronut’s new chocolate chip cookie milk shot to round out the experience. Learn more via http://adage.com/article/special-report-sxsw/video-taste-tested-3d-printed-oreo-cookies-sxsw/292062/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1395061990″ target=”_blank”>Ad Age’s video here and in the pictures after the jump.

OREO   3D Printing Cookies at SXSW 2014 | VideoOREO   3D Printing Cookies at SXSW 2014 | Video

OREO   3D Printing Cookies at SXSW 2014 | VideoOREO   3D Printing Cookies at SXSW 2014 | Video

OREO   3D Printing Cookies at SXSW 2014 | Video

OREO   3D Printing Cookies at SXSW 2014 | Video

via: http://adage.com/article/special-report-sxsw/video-taste-tested-3d-printed-oreo-cookies-sxsw/292062/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1395061990″ target=”_blank”>Ad Age