Tokyo-based retaW created a completely new segment to entice niche market that appreciates fine fragrances. Working steadily on growing its brand, the team joined hands with renowned headwear giant New Era. They opted to work on several custom fragrances on the Car Tag air freshener, creating a smell of freshly cut grass that pays tribute to New Era’s heritage as a baseball cap company. The complex blend consists of grass with a hint of lemon, mint, lavender, and amber to create a unique aroma. This item can be purchased from New Era Japan stores and online shop.