Every great brand needs a great creative in their team, and Alexander Basile is one such person to Carhartt WIP. Basile is responsible for their advertising campaigns for the past couple of years, cementing the visual identity of the European label. For Spring/Summer 2014 season, an offshoot campaign was filmed featuring abstract narratives and their new products. Neon-Ending is a short film, shot in Catania, Naples, and Sicily in Italy by Basile, translating the mood of this season in a visual format. Take a break from your work or study, and check out the six-minute video below.