http://lebronjames.com/” target=”_blank”>LeBron James‘ new deal with http://sprite.com/” target=”_blank”>Sprite is more of a full collaboration than a simple endorsement agreement. Dubbed Sprite 6 Mix, the revamped beverage features Sprite’s signature lemon-lime flavor with a dash of cherry and orange flavors. The flavor formulation, packaging graphics and product name were all co-developed with James, the three components reflecting the NBA star’s personal style and tastes. Available for a limited time and offered in 20-ounce bottles and 19.2-ounce cans, Sprite 6 Mix will hit store shelves this spring. Check out the introductory video below, and go http://sprite.com/6mix-story/” target=”_blank”>here for more info.