LeBron James x Sprite 6 Mix UNKNWN Launch | Event Recap

By - March 22nd, 2014

Few people can claim to have their very own mass market soft drink and fewer have claimed success. Sprite may have an instant hit on their hands with a new flavor created in collaboration with LeBron James called Sprite 6 Mix. The two brands have enjoyed a successful endorsement deal since since 2003 but with the Sprite 6 Mix the two will attempt to quench the thirst of teens in a saturated soft drink market. To celebrate the launch, an event was held at UNKNWN, a store partially owned by LeBron James, in the Aventura Mall in Florida. Close friends, celebrities and influencers were on hand to enjoy this momentous launch and try the new flavor. Fans will have an opportunity to try the drink in April so keep an eye out.