Nike Gets Ready For Air Max Day Shanghai with Giant Shoebox and SBTG

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Not since Nike’s Human Race campaign in 2008 has it mobilize its “troops” with such exactness. This coming Wednesday, March 26th, Nike will be celebrating the 27th anniversary of Air Max 1 with Air Max Day, a 24-hour long celebration spanning the globe. Because daybreak will hit the eastern hemisphere first, Nike Greater China and Nike Asia Pacific will be leading way with multiple festivities. This includes a monumental event Shanghai with a giant Nike shoebox as the venue. The event will also present several Air Max 1 3.26 Birthday edition, each specifically customized by our friend, the Singapore-based artist SBTG. For information on an Air Max Day celebrations near you, check your local NikeTown or Nike flagship store.