Along with past collaborators such as fashion house Chanel, digital artist Kenzo Minami as well as the more recent ones like Stash and Packer Shoes, Tokyo’s mita sneakers had much of its work cut out when it came to an original design for the Reebok Insta Pump Fury 20th Anniversary Edition. That was when the retailer’s Creative Director Shigeyuki Kunii thought of merging the histories of both labels together. The outcome was this creative Insta Pump Fury edition with its Fisherman Knit upper in reference to Reebok’s origin as a British company. The intertwined stitches also refer to chain link fence decor of mita sneakers and the store’s proximity to the Ueno fish market. And while the overall silhouette is a faithful replica of the 1989 original, Kunii revised most of the materials to today’s standards.
The Reebok Insta Pump Fury 20th Anniversary Edition by mita sneakers will be available in the coming weeks via its flagship store in Ueno neighborhood of Tokyo. The limited edition will also be available at select Reebok Classic Certified Network retailers worldwide.
4-7-8 Ueno | Map
Taito-ku, Tokyo Japan