Founded in the summer of 2011 in a bedroom in Leicester, the HYPE. brand has exploded from its humble beginnings almost exclusively through word of mouth, and the latest collection makes good on its “Monochrome” title, featuring apparel and accessories finished in contrasting black and white shades. Like last year’s Topman exclusive “Black” collection, the follow-up is available only at ASOS, featuring goods made up of logo tees, crewneck sweatshirts and 5-panel caps. The collection’s design aesthetic is dark, straightforward and edgy, and fully worthy of the hype. Get a look at the range below, and purchase HYPE.’s Monochrome collection now at ASOS.