The headline might be somewhat redundant, especially for those who are familiar with Primitive, Paul Rodriguez’s skateshop in Encino, CA. But, there is a good reason behind the redundancy. While already know for its apparel and accessories collection, Primitive never had a complete skate deck line with the exception of a few exclusive designs. That is about to change as Rodriguez formally introduces Primitive Skateboarding.
A full-fledged skate brand created by Rodriguez since his departure from Plan-B last year, Primitive Skateboarding will be offering eleven different deck designs in its initial collection, including the P-Rod’s signature “Gold Bar” graphic and an exclusive Primitive x Berrics – Paul Rodriguez Pro Model (Sold Out). Naturally, the brand has a skate team as well with Rodriguez, Nick Tucker and Carlos Ribeiro on its roster. The initial Primitive Skateboarding products will be available at Primitive first with a general release to come on May 1st.
Primitive Shoes & Apparel
17060 Ventura Blvd. | Map
Encino, CA 91316