BWGH x PUMA – “JOY” Collection Lookbook

By - April 16th, 2014

Thanks to its ever-growing fan base and last year’s “Bluefield” collaboration with PUMA, BWGH is expanding its concept even further this year with the “JOY” Collection. While it will be the follow-up to “Bluefield”, BWGH and PUMA made the decision early on to create a full sportswear line instead. Complete with outerwear, knit sweaters, t-shirts, in addition to button-downs, polo shirts and pants, BWGH’s creative director David Obadia also hinted on the collection’s a dozen or so of footwear designs. And as with the previous theme, Obadia will revisit the works by artists like Hans Hofmann, Helen Frankenthaler and Ethan Cook in his designs. Scheduled to launch later this summer, here is a look at the “JOY” Collection thanks to photographer Vincent Desailly.