Nike Copacabana – First Soccer-Only Store in Brazil

By - April 16th, 2014

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Nike has launched its first ever soccer-only store in Brazil, located in the legendary Copacabana neighborhood of Rio de Janeiro. The three-story retail space celebrates Nike’s long-standing relationship with Brazilian soccer just as the 2014 FIFA World Cup is set to get underway, offering a wide selection of gear and apparel. Nike partnered with Carioca graffiti artist and illustrator Mateu Velasco to create an immersive experience across all three floors, while a special display of Nike’s most iconic footwear — including the Tiempo 94 — pays homage to the 20-year partnership between Nike and the Brazilian national team. The Nike Copacabana store sits on the Nossa Senhora de Copacabana Avenue in Rio de Janeiro.

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