Behind the Scenes with Krink | The Fierce Collective by Gatorade

By - April 17th, 2014

Behind the Scenes with Krink | The Fierce Collective by Gatorade

Representing the point where “sport and art collide,” the http://gatorade.com/” target=”_blank”>Gatorade Fierce Collective is made up of nine creators, each of whom have been enlisted to capture the essence of the new Gatorade Fierce line. The latest project sees visionary street artist Craig Costello, aka KRINK or KR, apply his signature methodology — namely, a fire extinguisher filled with paint — to transform a nondescript delivery truck into a mobile art piece on wheels. Check out the behind the scenes video below, and go http://gatorade.com/fierce-collective/#collective” target=”_blank”>here to learn more about the creators that make up the Gatorade’s Fierce Collective initiative.

Behind the Scenes with Krink | The Fierce Collective by Gatorade