In an effort to quench demands for his HOOD BY AIR brand in the region, designer Shayne Oliver and CLOT‘s JUICE retail branch just opened HBA’s first pop-up shop in Asia. Located within JUICE Causeway Bay store location in Hong Kong, the shop-in-shop retail concept features the complete Spring/Summer 2014 Collection from HOOD BY AIR. Comically named “GUMP” by Oliver, the collection’s bold block prints and audacious branding refer to the new styling concept of “Day-Goth”. With ample usage of neon lights, Brutalist style interior and HBA imagery plastered onto the floor, the Dystopian ambiance is very fitting to HBA’s core design concept.
The HOOD BY AIR Pop-Up Store at JUICE Causeway Bay, Hong Kong, will open till Friday, May 2nd. In addition, the HOOD BY AIR Spring/Summer 2014 Collection will be available at JUICE Taipei, JUICE Kuala Lumpur and JUICE Shanghai locations as well.
HOOD BY AIR Hong Kong Pop-Up Store
JUICE Causeway Bay
9-11 Cleveland Street, Fashion Walk | Map
Causeway Bay, Hong Kong
Store Dates: Now – May 2, 2014 (Friday)