From its humble beginnings as durable workwear, the denim fabric has become the material of choice from casual wear to high fashion. Bluemasters, Innovation in Denim chronicles the history of denim, paying extra attention to key people and brands that elevate the iconic fabric. Written by Fabiana Giacomotti and published by Menabò Group, this comprehensive book is a necessary read for fashion designers and denim fanatics. Full of full-color images and text over 202-pages, the hardcover publication explores the denim production and creatives who manipulate the cotton material. Preview the contents below, and grab a copy from good bookstores in your neighborhood.