Ahead of the 2014 FIFA World Cup in Brazil next month, PUMA will be celebrating its long standing support of soccer with the introduction of the PUMA King by Alexander McQueen. Hand crafted accordingly to bespoke specifications, the PUMA King by Alexander McQueen honors both the legacy of McQueen and the original PUMA King, one of the most popular soccer boot during its time. To be available in two styles, with one finished in fish scales in reference to Golden Boot, a title bestowed to the top goal scorer in the FIFA World Cup. Made in supple Italian leather hand burnished into a rich brown hue, the second style recalls soccer’s glorious past and the heritage instilled within today’s generation. Each accompany by a commemorative book, only 100 pairs of these rare sample will be made (30 pairs in Fish Scales, 70 pairs in Italian Leather) with availability limited to Friends and Families of those involved in the project.