Gatorade x KRINK – “Bold and Intense Flavors” Fierce Collection | Recap Video

By - May 21st, 2014

gatorade x krink bold and intense flavors fierce collection recap video 0With the summer heat ticking up the thermometer, thee New York City artist KRINK and Gatorade took the streets and courts to roll-out new flavors from the sports drink maker. A mix of street art and and street ball, the “Expression of Bold and Intense Flavors” event brought thirsty players together with the latest in Gatorade Fierce flavors, delivered directly to the players and fans via a paint-splattered truck customized by the NY artist. The truck and the event is just one of nine total projects that will come out of Gatorade’s larger “Fierce Collective” initiative. See the video after the jump to learn more about how the trucks were designed and other behind the scenes info. To learn more about Gatorade’s project, head to their brand website.
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