Nike CEO Mark Parker recently sat down with 032c during a pivotal moment in the ongoing evolution of the Swoosh, in terms of both the brand’s forward-thinking retail strategy — evidenced by the launch of NikeLab — as well as its latest technical innovations in footwear. The conversation begins with an examination of the Nike Free Mercurial Superfly HTM, inspired in part by the 1998 Mercurial Boot that Parker calls “one of the singular most important shoes for football in the history of Nike,” and one that allowed Nike to eventually lead in that particular sport. Parker also points to the Kobe 9 Elite Low HTM as an example of a performance shoe that can be just as aesthetically compelling to younger markets as the brand’s retro offerings. The piece offers keen insight into the inner workings of a brand that’s forever pushing the envelope, and how HTM is oftentimes at the forefront of those new ventures. Check out the full interview here.