SOPHNET. x Nike F.C. Real Bristol – NikeLab Promotional Video by ODDJOB/easeback

By - June 23rd, 2014

SOPHNET. x Nike F.C. Real Bristol   NikeLab Promotional Video by ODDJOB/easeback

Working closely with ODDJOB/easeback, an artist collective based in Tokyo, Nike and Hirofumi Kiyonaga of SOPHNET. created promotional video for F.C. Real Bristol’s Fall/Winter 2014 Collection Lookbook. In the style first popularized by photographer P.M. Ken, the video superimposed puppets and mannequins with real-life action sequences, juxtaposing a sense of reality to the fictitious soccer team. Playing now on a continuous loop at all Nike Lab store locations, the SOPHNET. x Nike F.C. Real Bristol Spring/Summer 2014 Collection Lookbook Video can be seen after the jump. In the meantime, products are now available via NikeLab online store.

SOPHNET. x Nike F.C. Real Bristol   NikeLab Promotional Video by ODDJOB/easeback
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