Nike Innovation House ­- Installations for Football Innovation

By - July 10th, 2014

Nike Innovation House ­  Installations for Football Innovation

Last month, the http://nike.com/” target=”_blank”>Nike Japan Design Team set up the Innovation House in Tokyo, featuring installations showcasing the brand’s cutting-edge technologies for football. Housed within the Ba-tsu Art Gallery in Harajuku, the space was primarily dedicated to the development of the Nike Nike Mercurial Superfly — spanning four years of research and design at the Nike Sports Research Lab — as well as other notable silhouettes like the Hypervenom Phantom and Tiempo Legend V. Elsewhere, a national team jersey installation cast the spotlight on Dri-FIT technology, featuring jerseys from 10 countries participating in the 2014 World Cup. Interactive displays and 3D digital installations brought the exhibition to life, a sampling of which can be seen in the following video recap.

Nike Innovation House ­  Installations for Football Innovation

Nike Innovation House ­  Installations for Football Innovation

Nike Innovation House ­  Installations for Football Innovation

Nike Innovation House ­  Installations for Football Innovation

Nike Innovation House ­  Installations for Football Innovation

Nike Innovation House ­  Installations for Football Innovation

Nike Innovation House ­  Installations for Football Innovation

Nike Innovation House ­  Installations for Football Innovation