There is something instinctive about adidas Originals’ C-10 sneaker, where non-designers can appreciate its beauty and progressive silhouette. Having created a sneaker that is somewhat futuristic, while retaining the familiarity of retro shoes. adidas Originals North America designers Brian Foresta and Eric Hernandez explain in detail what motivated the design elements behind the C-10 model. In order to appreciate this modern classic, one must understand the deeper concepts that hide behind each detail. Whether it is referencing key parts of famous shoes, or reinterpreting their branding in a completely new way, adidas Originals have succeeded in creating footwear like no other. Find out more in the short video interview below.