Like precedents, records and rules, status quos are made to be broken, a reason why Toyota decided to enter the highly competitive luxury vehicle segment with its Lexus brand in 1989. Consumers at the time scuffed at the very idea. Some even called its flagship model, the LS 400, a glorified version of the Toyota Camry. The competition didn’t know what to make of it either. After all, Tokyo’s rich and famous were still getting chauffeur around town in their Mercedes, Lincoln, Rolls and Cadillacs. Journalists who covered the automotive industry thought otherwise however. Over-engineered like its German counterparts, Lexus loaded the cars with enough luxury accommodations to rival British automakers while still priced them to be practical, a practice perfected by the Americans. Soon enough, the company proved its critics wrong by claiming the title as the Most Reliable Brand from J.D. Power and Associates, fourteen times to be exact. Now, in preparation for its 25th anniversary this year, Lexus is reformulating the gameplay with the 2015 Lexus NX Luxury Compact Crossover.
Produced by: Dan Hwang
Written by and Photography by: Poe