Nike RISE – “House of Mamba” LED Basketball Court | Video

By - August 13th, 2014

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Recently, we got a first look at the jaw-dropping basketball facility in Shanghai dubbed the House of Mamba, featuring a state-of-the-art LED basketball court that’s the first of its kind. Thanks to the following video, produced by digital agency AKQA, we get a better idea of just how the technology works, bringing moving graphics and interactive motion tracking to life. According to Kobe Bryant, on location in Shanghai for Nike‘s summer-long RISE event, the Mamba hadn’t known the LED-powered court was even possible, but having witnessed firsthand its capabilities, he now speaks to the “endless” potential applications. Check out the video below.

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