Nike RISE – “House of Mamba” LED Basketball Court | Video

By - August 13th, 2014

Nike RISE   House of Mamba LED Basketball Court | Video

Recently, we got a http://freshnessmag.com/2014/08/05/nike-unveils-tron-like-led-digital-basketball-court-kobe-bryant-china-tour-2014/”>first look at the jaw-dropping basketball facility in Shanghai dubbed the House of Mamba, featuring a state-of-the-art LED basketball court that’s the first of its kind. Thanks to the following video, produced by digital agency https://akqa.com/” target=”_blank”>AKQA, we get a better idea of just how the technology works, bringing moving graphics and interactive motion tracking to life. According to Kobe Bryant, on location in Shanghai for http://nike.com/”>Nike‘s summer-long RISE event, the Mamba hadn’t known the LED-powered court was even possible, but having witnessed firsthand its capabilities, he now speaks to the “endless” potential applications. Check out the video below.

Nike RISE   House of Mamba LED Basketball Court | Video
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