Nike – “Genealogy of Innovation” Video

By - August 20th, 2014

Nike   Genealogy of Innovation Video

Nike‘s “Genealogy of Innovation” project kicked off in June with an immersive online experience, followed in July with a special-edition hardcover volume made in collaboration with Sneaker Freaker, and now a brief video created by London-based animation production company Golden Wolf. The two-minute clip begins with Nike’s humble origins, eventually spanning 43 years of history that includes 200 pairs of shoes spread over seven different eras: “Genesis,” “Reformation,” “Golden Age,” “Enlightenment,” “Renaissance,” “Transformation” and finally “Revolution.” Check out the video below.

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