Nike – “Genealogy of Innovation” Video

By - August 20th, 2014

Nike   Genealogy of Innovation Video

http://nike.com/” target=”_blank”>Nike‘s “Genealogy of Innovation” project kicked off in June with an immersive http://freshnessmag.com/2014/06/13/nike-launches-genealogy-innovation/” target=”_blank”>online experience, followed in July with a special-edition http://freshnessmag.com/2014/07/22/sneaker-freaker-x-nike-genealogy-innovation-book/” target=”_blank”>hardcover volume made in collaboration with Sneaker Freaker, and now a brief video created by London-based animation production company http://goldenwolf.tv/” target=”_blank”>Golden Wolf. The two-minute clip begins with Nike’s humble origins, eventually spanning 43 years of history that includes 200 pairs of shoes spread over seven different eras: “Genesis,” “Reformation,” “Golden Age,” “Enlightenment,” “Renaissance,” “Transformation” and finally “Revolution.” Check out the video below.

0 comments