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Freshness Conversations: Big Sean on his adidas Metro Attitude Collab

Freshness Conversations: Big Sean on his adidas Metro Attitude Collab

Big Sean got his big break in a way that seems as if it were grafted a melodramatic after school special. The story goes like this: working as a telemarketer in Detroit and battling regularly on 102.7, the area’s hip-hop station, Sean heard that Kanye was at the radio station, so he dashed over to rhyme a few bars for Mr. West. Kanye liked what he heard enough to stop and listen and eventually sign him to his GOOD Music label two years later. Since Big Sean’s major label release in 2011, his unique cadence and deadpan delivery have become nationwide mainstream radio staples. It’s not supposed to be that easy.

Being a successful recording artist requires a consistent social media presence, an invigorating live show (if it’s flat, the world knows instantly), and a steady stream of products and endorsements to keep the performer from becoming irrelevant. Through the years, Big Sean succeeded on all these fronts, and on top of his recording success with two studio albums under his belt, he is about to release his third sneaker with adidas to cement his commercial output. In 2012, for his first adidas sneaker, he collaborated on a blood-red, snakeskin-embossed, bejeweled Pro Model, which dropped in limited quantities. A year later, he released a blacked-out sequel, again available only at selected retailers. For the third installment, Big Sean chose the Metro Attitude model, a silhouette which, until recently, had sat in the vaults since 1986.

This model is set to hit shelves in mid-September, and we had the chance to discuss the shoe with the man himself.

For the adidas Originals x Big Sean Metro Attitude, he draped the model in black, but this time with a floral print that appears on the upper with a snakeskin overlay, giving the print a digitized, impressionist appearance. With subtle gold hits and a reference to his Finally Famous lion chain, the model boasts unique Big Sean details throughout, including a quote on the interior from his song, “First Chain” which says: “My dreams stopped being dreams when I turned ‘em into goals.”

While discussing this upcoming release, we got a chance to discuss the details of the Metro Attitude, as well as some of the keys to remaining relevant in an increasingly-crowded pop music landscape. He also detailed some of his keys to keeping both his style and live show fresh while passing on knowledge that Jay Z and Kanye bequeathed. Click through to read our exclusive interview with a man who has risen from a locally-renown battle rap champ in Detroit to an internationally-recognized pop star.

  • Produced by: Yu-Ming | Interviewed & Written by: Jesse Carr | Photography by: Poe
  • Links:  www.adidas.com/us