For Spring/Summer 2016, adidas Originals is set to introduce a new dimension to its design philosophy: the future. While the brand has always been predicated on establishing the future by re-inventing the past, adidas Originals has embarked on a campaign that entreats a new generation not to follow, but to challenge the status quo of the future itself. Launching the campaign is a short film, "Your Future Is Not Mine," directed by Terence Neale and featuring a group of creators, each intent on brushing past hurdles and forging an optimistic tomorrow. Those creators include Aleali May, Iman Shumpert, Kyu Steed and Design Butler. Enjoy the video below.
Challenging the dystopian view of the future