Reebok Classic has teamed up with brand ambassador Kendrick Lamar to celebrate the iconic Classic Leather, born in London in 1983 and raised in the UK. Kendrick and Reebok presented a series of UK-based festivities in London, kicking off with a fashion show at the Tate Modern museum, centering around the Classic Leather with apparel styled by some of the UK's top designers: Agi & Sam, Katie Eary, Ashish, Holly Fulton, Matthew Miller, Christopher Shannon, Kesh, Sadie Williams, Alex Mullins and Cottweiler. London based rapper Little Simz provided the soundtrack to the show. The celebration then continued to Manchester, with Kendrick making an appearance at Wonder Inn, a local community center, followed by a performance at Granada Studios. Check out the accompanying video recap and find the Classic Leather available now at select Reebok retailers and online.
The iconic sneaker goes home