Nike CEO Mark Parker Discusses Stephen Curry, Kanye West & the Future of Nike

A conversation at Nike Innovation 2016
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A conversation at Nike Innovation 2016
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Bloomberg recently caught up with Nike CEO Mark Parker for a far-reaching interview during the Nike Innovation event in New York City. Considering the setting, it's no surprise the conversation starts off with a rundown of new Nike products, including the coming Nike+ app and adaptive lacing on the Nike HyperAdapt 1.0. Parker says that he expects the women's business will outpace the men's side for the "foreseeable future." When asked about missing out on Steph Curry, Parker replies, "We don't have Steph, but we have some amazing athletes." He's equally diplomatic -- or evasive -- when the subject of Kanye comes up. Parker refuses to take the bait, simply asserting that Nike has always been "all about the athlete." Check out the full interview in the accompanying video.