adidas & Los Angeles Celebrate the Success of the NMD

The L.A. takeover begins today
Avatar:
Author:
Publish date:
Social count:
40
The L.A. takeover begins today
adidas-originals-nmd-la-exploration-tour-00.jpg

In celebration of the U.S. release of the NMD, adidas is launching the NMD_LA tour, encouraging Los Angeles residents to explore their city through the eyes of three key ambassadors: Los Angeles Lakers forward Nick Young, renowned photographer Atiba Jefferson and innovative chef Roy Choi. Each will identify five of their personal favorites spots around the city by taking over adidas Originals' Twitter feed. Young kicks things off today, March 21, followed by Jefferson on Tuesday and Choi on Wednesday. It all leads up to a final drop destination where 25 followers will be gifted with NMD kits, each day featuring a pair of NMD_R1 shoes, adidas Originals by Monster headphones, an NMD notebook, an adidas backpack and two exclusive passes to a private concert that night, March 24. 

Follow @adidasOriginals for details.