It's been about a year since the introductory launch of the Apple Watch, but we're not getting a new model just yet. Instead, Apple took to its media event today to give the wearable a price cut: the 38-millimeter model now starts at $299, down from $349. Alongside the new price point, Apple announced a new range of bands made from four layers of woven nylon and seven different colors. New colors for its existing bands, highlighted by Space Black Milanese Loop, were also unveiled. Learn more at Apple's site.
Now starting at $299