Nike Free Is Showcased in "The Nature of Motion" Exhibition at Milano Design Week 2016

Exploring the latest evolution of Nike's groundbreaking technology
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Exploring the latest evolution of Nike's groundbreaking technology
Image via: Nike

Image via: Nike

While Nike Free originally debuted in 2004, the Swoosh has been pursuing natural-motion running since its earliest days, when co-founder Bill Bowerman imagined the ideal sneaker as a "second skin for the foot." Technology caught up with the vision with the introduction of Nike Free, and over the past 12 years the innovation has continued to evolve, while the mission remains consistent: enabling the athlete to unlock his or her uninhibited natural motion. The latest explorations will be showcased in "The Nature of Motion," a Nike exhibition at Milano Design Week 2016. The exhibition features experiments in natural motion and their potential impact on future footwear design, along with a present-day embodiment of Nike Free innovation, the NikeLab Free RN Motion Flyknit.