Back in March, at the brand's Innovation 2016 event in NYC, Nike introduced a track spike for sprinter Allyson Felix that featured a custom last and plate made with 3D print prototyping. It was a hint of things to come, as Nike has since entered into a partnership with HP to scale its 3D printing technology. It's a move that builds off three years of innovation in the 3D printing and Selective Laser Sintering (SLS) space, which has yielded the Nike Vapor Laser Talon and Nike Vapor HyperAgility, as well as the Cooling Hood, designed for decathlete Ashton Eaton, and the Nike Football Rebento duffle bag. The ultimate goal of the HP partnership is an even swifter prototyping pace. According to Tom Clarke, President of Nike Innovation, the joint venture will allow the Swoosh to "accelerate and scale our existing capabilities," resulting in "new ways to manufacture performance products to help athletes reach their full potential."
An investment in the future