Exploring the Evolution of the Nike Air Max 1

A look back at how the beloved runner has kept up with the times
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A look back at how the beloved runner has kept up with the times
Image via: Nike

Image via: Nike

It was a different world back when Nike first launched the Air Max 1 in 1987. There was public uproar when the company bought the rights for The Beatles' "Revolution" for the shoe's marketing campaign. Today, that's simply how recording artists earn their living. Things change. Attitudes adjust. The Nike Air Max 1 has similarly changed with the times, adapting and utilizing new technologies while staying true to its core design. In anticipation of the launch of the Nike Air Max Flyknit, the Swoosh opens the vault to examine the evolution of the runner that started it all. Scroll through the history lesson below.