adidas CEO Acknowledges Kanye West's Contribution to the Brand

Herbert Hainer opens up
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Herbert Hainer opens up
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He may not have the name recognition enjoyed by his Nike counterpart Mark Parker, but adidas CEO Herbert Hainer has been quietly working behind the scenes for the past 15 years, leading the Three Stripes from a market capitalization of $3.4 billion to roughly $33 billion. Sales have grown in all key regions, and adidas' share price has more than doubled since last summer. Now on the cusp of retirement, the 62-year-old sat down with The Wall Street Journal to reflect on his experiences. He disclosed the secret to his longevity ("The key task is to find the right people"), and also discussed the importance of Kanye West's relationship to the brand, noting, "He was here day and night and worked with the design team. Sometimes he drove the designers crazy, but this also gave our people inspiration." Read the full article here.