The Reebok Fury Pop Up Shop Opens in NYC Today

Open today and tomorrow
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Open today and tomorrow
Image via: Reebok

Image via: Reebok

In celebration of the iconic Instapump Fury, as well as the Reebok x Future partnership, Reebok Classic has set up a Reebok Fury Pop Up Shop in NYC. Developed in partnership with Footaction, the pop-up, located at 125 West 33rd Street, is open today from 4pm to 8pm, and tomorrow, October 12, from 12pm to 8pm. The dates coincide with the Future's NYC concert performances, and his Reebok Instapump Fury Overbranded will be sold for the first time at the shop in limited quantities.

The shop's design takes cues from Reebok and Future’s combined aesthetic, featuring dramatic spotlights, smoke machines and a "center stage" area for product displays and in-store presentations. Additional highlights include the "Fury Print Workshop," showcasing live pencil sneaker drawings by famed illustrator Steph Morris, as well as a "Back to the Fury" Instapump exhibition featuring some of the top Reebok collaborations from past years, including partnership with John Maeda, Voltron , Chanel, Marvel and more. 

Be sure to check it out if you're in the area. 

Reebok Fury Pop Up Shop
125 West 33rd Street | Map
New York, NY 10001

Also check out the BAPE x Reebok Instapump Fury, as well as Reebok Fury Adapt.