A Missed Championship Is Old News in Under Armour's New Curry 3 Ad

Directed by Harmony Korine
Avatar:
Author:
Publish date:
Social count:
21
Directed by Harmony Korine
under-armour-curry-3-ad-make-that-old.jpg

Last week saw Under Armour officially take the wraps off Stephen Curry's new signature model, the Curry 3. On the heels of the unveiling, Under Armour has wasted no time with the accompanying marketing push, and today's new extended ad, dubbed "Make That Old," addresses the elephant in the room -- namely, the missed championship that ruined the Warriors' record-breaking 73-9 season. "The last year has been an incredible roller coaster of emotions and this campaign completely captures those highs and lows," says Curry. "This year, it's all about recalibrating to understand there's still so much left to do and achieve on the court with Under Armour. This film and the work we've done on the Curry 3 jumpstarts that mindset -- knowing that the next chapter in our story will be written only by the perseverance and the will to succeed." 

Under Armour's "Make That Old," directed by Harmony Korine of Kids and Spring Breakers fame, can be enjoyed below.

Signature basketball shoes are also highlighted today with the introduction of adidas' Harden Vol. 1, as well as the Jordan CP3.X.