adidas Skateboarding has brought together two giants in their respective fields: rapper Snoop Dogg and skateboarding legend Mark "Gonz" Gonzales. The collaboration, dubbed "LA Stories," will feature limited-edition footwear and apparel, adorned with the distinctive iconography of Southern California. The joint venture kicks off with an animated short film, narrated by Snoop Dogg and Gonz themselves, who discuss their shared SoCal upbringing and heritage. Check out the first installment of their "LA Stories" video series below, which focuses on the arrival of the neighborhood ice cream truck on a hot summer day.
East L.A. meets Long Beach