Ahead of the launch of the Reebok Club C for Spring/Summer 2017, Kendrick Lamar is featured in a four-part video series shot by acclaimed director Nabil. The filmmaker captures Kendrick in an evocative setting, in which the award-winning rapper discusses the values intrinsic to both himself and the sneaker, a Reebok staple since 1985. All the while, Kendrick is shot in front of a projection of the Compton High School's tennis court -- a callback to his hometown roots, where he developed his signature brand of fearlessness, confidence and expression. Check out the videos below.
A video prelude to the launch of the new Reebok Club C for Spring/Summer 2017