adidas Is Launching the UltraBOOST Cleat & UltraBOOST 3.0 "Silver" Pack on Superbowl Sunday

They'll be available at the start of halftime
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They'll be available at the start of halftime
Image via: adidas

Image via: adidas

Last week, adidas unveiled its groundbreaking "Silver Pack," featuring dual footwear silhouettes that represent a pair of firsts for the Three Stripes. One is the debut of silver BOOST, which appears on a special-edition UltraBOOST 3.0, and the other is the introduction of an UltraBOOST Cleat, obviously inspired by the UltraBOOST silhouette. The Cleat retails for $180, while the UltraBOOST 3.0 with silver BOOST is priced at $200, and both are slated to drop at adidas.com on February 5th, aka Super Bowl Sunday. Specifically, the kicks will be available for a limited time at the start of halftime, so even if you're not a football fan, you'll want to pay attention to the game. Orders will ship on February 16th.

Release Date: 2/5/17 (Sunday)