While the internet is still agog over the Supreme x Louis Vuitton collaboration, that massive joint venture doesn't release until the second half of the year. A more pressing issue is Supreme's upcoming Spring/Summer 2017 range, which is teased today with this accompanying preview image. It depicts the back of a trucker-style jacket emblazoned with a cowboy on horseback that immediately calls to mind classic Marlboro Man iconography. If past seasons are any indication, we can probably expect Supreme to publish its lookbook and seasonal preview on Feb. 13, followed shortly by an in-store launch on Feb. 16th. Stay tuned.
The in-store launch is just weeks away