Concepts Teams Up With New Balance on the 990v2 "Tyrian"

Featuring a rich purple hue befitting royalty
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Featuring a rich purple hue befitting royalty
Image via: Concepts

Image via: Concepts

2017 will see a series of premium Concepts x New Balance MADE collaborations, and the first release out of the gates takes the form of this New Balance 990v2 "Tyrian." Crafted in the brand's manufacturing facility Skowhegan, Maine, the shoe is named for the specific Tyrian purple hue, which in ancient times was extracted from a sea snail and reserved strictly for royalty. The Concepts x New Balance 990v2 "Tyrian" is done up in rich purple suede with perforated details, accented with reflective hits on the "N" logo underlay and heel tab. Concepts branded lace aglets, inserts and tortoiseshell lace locks round out the premium details. Expect the kicks to launch Friday, March 10th, exclusively at Concepts retail locations and cncpts.com for $220.

Release Date: 3/10/17 (Friday)

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