As the creative director for Publish Brand, Alex James helped to transform the menswear landscape with apparel that appealed to both sneakerheads and minimalists alike. His burgeoning side venture, Pleasures, offers a subversive take on the prevailing sportswear-meets-causal aesthetic, with striking graphics and typography that hark back to the late '80s and early '90s -- a time when anti-establishment credos were fomented by DIY zines and indie record labels. Pleasures' latest release, simply titled Version 6.0, offers plenty of references to the heyday of alternative rock, offered in baggy tees and sweats steeped in teen spirit. Check out the lookbook below, shot by Alexander Bortz, and shop the collection now at pleasuresnow.com.
The latest collection takes inspiration from '90s alternative rock