This Nike x IKEA Parody Video Illustrates the Drawbacks of Self-Assembled Sneakers

"Just do it yourself"
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"Just do it yourself"
nikea-parody-video

Swedish furniture chain IKEA long ago revolutionized the concept of affordable, modern furniture that you assemble at home. Can the business model translate to other industries? That's the question posed by sketch comedy troupe The Kloons, who imagine a world in which Nike sneakers are no longer manufactured in overseas factories with dubious working conditions. A corporate partnership with IKEA spawns NIKEA, the world's first built-it-yourself shoe service. Rest assured, all parts are made in the USA, thanks to an assist from the US federal prison system. See how it works in the following video.