Articles by: Dan

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Fresh + Creative – Snarkitecture

Nestled among buildings with unassuming facades in Green Point, the Snarkitecture studio’s plain brick exterior belies a space that’s home to one of today’s most sought-after duos of idea-shapers. After entering the studio and crossing through a workshop… READ MORE

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Freshness Conversations: David Obadia, Co-Founder/Creative Director of BWGH

“Effortless Cool” is one of the few phrases you think of when you see the designs from BWGH. Still, its full name, Brooklyn We Go Hard, conveys something otherwise. From the minds of David Obadia and Nelson Hassan, BWGH is, first and foremost, a fashion label of … READ MORE

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Freshness Conversations: Lee Holman, Vice President of Nike Apparel Design

“Obsessive Perfectionists” isn’t a new psychoanalytical term, rather it is a general description for designers at Nike. You can easily spot them on the company’s Beaverton campus. They are usually that dreary bunch in the cafeteria, never content about any designs, be that Nike’s own or competitors’… READ MORE

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Beats by Dr. Dre: A Conversation with Luke Wood

It is quite easy to identify Luke Wood at any Beats by Dr. Dre event: simply search out the quiet figure in the midst of an ostentatious rap entourage or a mob of hormonally charged teen groupies. But don’t let his mild-mannered appearance fool you; pair him up with a Stratocaster and he will rip out a bad-ass tune… READ MORE

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Nike Air Force 1 30th Anniversary Celebration – The Future One | Shanghai

In what could be Nike’s most ambitious festivity in recent memories, its Nike Sportswear division unfurled The Future One: Nike Air Force 1 30th Anniversary Celebration at Shanghai’s Himalayas Art Museum last Friday. Special guests, celebrities, and key media figures flew in from all over the Greater … READ MORE

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CONVERSE – Fall/Winter 2012 – Greater China Press Preview

Almost like a rallying cry, the Greater China Press Preview for CONVERSE Fall/Winter 2012 Collection opened to the catch phrase “Let’s Do This, People.” However, the slogan carried no aggression or matter of belligerence. Rather, there was just so much to cover in one day’s time that … READ MORE

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Nike Free 2012 Art Exhibition | Beijing, China

Unlike many Nike Running products past and present, the Nike Free system of articulated sole and ultra breathable upper is truly a design born of art and technology, Ahead the release of its latest variant, the Nike Free Run+ 3, and the many iterations to be available … READ MORE

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CLOT x Disney Man Is In The Forest Taipei | Event Recap

Somewhere in there, among the drove of reporters from every conceivable media and formats, is Edison Chen. Can you find him? Finally, the CLOT x Disney retail concept known as Man Is In The Forest opened its door in Taipei City in the midst of fans and … READ MORE

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Nike MAG 2011 – Back For The Future

When the original Back to the Future creative team learned of Nike’s desire to support Fox’s foundation with the release of the 2011 NIKE MAG shoes, Executive Producer Frank Marshall joined the effort. A concept was hatched to develop a “Lost Scene’ to honor the original Back … READ MORE

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Nike Presents Back For The Future @ The Montalbán | Event Recap

Just when actor Michael J. Fox is set to appear on The Late Show with David Letterman in New York City, hundreds of industry insiders, media personalities, and celebrities attended Back For The Future event in Los Angeles last night.  With actual props and sets from Back … READ MORE

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Nike – “McFly’s Closet” | Teaser

Still digesting the mysterious amenity package left by Nike when a succession of quick knocks on our hotel doors led us to another cryptic message left behind. It simply stated to look for “DocEmmettBrown88″ on the Internet. Within no time, we came up with this video on … READ MORE