Beats by Dr. Dre: A Conversation with Luke Wood
It is quite easy to identify Luke Wood at any Beats by Dr. Dre event: simply search out the quiet figure in the midst of an ostentatious rap entourage or a mob of hormonally charged teen groupies. But don’t let his mild-mannered appearance fool you; pair him up with a Stratocaster and he will rip out a bad-ass tune… READ MORE
Nike Air Force 1 30th Anniversary Celebration – The Future One | Shanghai
In what could be Nike’s most ambitious festivity in recent memories, its Nike Sportswear division unfurled The Future One: Nike Air Force 1 30th Anniversary Celebration at Shanghai’s Himalayas Art Museum last Friday. Special guests, celebrities, and key media figures flew in from all over the Greater … READ MORE
CONVERSE – Fall/Winter 2012 – Greater China Press Preview
Almost like a rallying cry, the Greater China Press Preview for CONVERSE Fall/Winter 2012 Collection opened to the catch phrase “Let’s Do This, People.” However, the slogan carried no aggression or matter of belligerence. Rather, there was just so much to cover in one day’s time that … READ MORE
Nike Free 2012 Art Exhibition | Beijing, China
Unlike many Nike Running products past and present, the Nike Free system of articulated sole and ultra breathable upper is truly a design born of art and technology, Ahead the release of its latest variant, the Nike Free Run+ 3, and the many iterations to be available … READ MORE
CLOT x Disney Man Is In The Forest Taipei | Event Recap
Somewhere in there, among the drove of reporters from every conceivable media and formats, is Edison Chen. Can you find him? Finally, the CLOT x Disney retail concept known as Man Is In The Forest opened its door in Taipei City in the midst of fans and … READ MORE
Nike MAG 2011 – Back For The Future
When the original Back to the Future creative team learned of Nike’s desire to support Fox’s foundation with the release of the 2011 NIKE MAG shoes, Executive Producer Frank Marshall joined the effort. A concept was hatched to develop a “Lost Scene’ to honor the original Back … READ MORE
Nike Presents Back For The Future @ The Montalbán | Event Recap
Just when actor Michael J. Fox is set to appear on The Late Show with David Letterman in New York City, hundreds of industry insiders, media personalities, and celebrities attended Back For The Future event in Los Angeles last night. With actual props and sets from Back … READ MORE
Nike – “McFly’s Closet” | Teaser
Still digesting the mysterious amenity package left by Nike when a succession of quick knocks on our hotel doors led us to another cryptic message left behind. It simply stated to look for “DocEmmettBrown88″ on the Internet. Within no time, we came up with this video on … READ MORE
Nike – “It’s About Time” | Doc Brown’s Aluminum Shade
It was something out of military lore. There were no indicators, no hints, even our Nike hosts answered our inquisitions with smiles and simple responses, “You’ll see”… Some hours later and still woozy from jet lags, we arrived in Los Angeles for a “secret event”. But … READ MORE
adidas Originals by Jeremy Scott – Fall/Winter 2011 Lookbook
Last season, fashion’s wild child, Jeremy Scott, stirred up the sneaker scene and brought a daring makeover of sneakers, and fashioned a tongue out of a furry teddy bear. That went on to become one of the fastest selling and most covetable sneaker, and this season, Jeremy … READ MORE


