Articles by: Dan Hwang

Nike MAG 2011 – Back For The Future

When the original Back to the Future creative team learned of Nike’s desire to support Fox’s foundation with the release of the 2011 NIKE MAG shoes, Executive Producer Frank Marshall joined the effort. A concept was hatched to develop a “Lost Scene’ to honor the original Back …

Nike Presents Back For The Future @ The Montalbán | Event Recap

Just when actor Michael J. Fox is set to appear on The Late Show with David Letterman in New York City, hundreds of industry insiders, media personalities, and celebrities attended Back For The Future event in Los Angeles last night.  With actual props and sets from Back …

Nike – “McFly’s Closet” | Teaser

Still digesting the mysterious amenity package left by Nike when a succession of quick knocks on our hotel doors led us to another cryptic message left behind. It simply stated to look for “DocEmmettBrown88″ on the Internet. Within no time, we came up with this video on …

Nike – “It’s About Time” | Doc Brown’s Aluminum Shade

It was something out of military lore.  There were no indicators, no hints, even our Nike hosts answered our inquisitions with smiles and simple responses, “You’ll see”…  Some hours later and still woozy from jet lags, we arrived  in Los Angeles for a “secret event”.   But …

adidas Originals by Jeremy Scott – Fall/Winter 2011 Lookbook

Last season, fashion’s wild child, Jeremy Scott, stirred up the sneaker scene and brought a daring makeover of sneakers, and fashioned a tongue out of a furry teddy bear. That went on to become one of the fastest selling and most covetable sneaker, and this season, Jeremy …

Juncture – A Curated Look At Menswear

In the introduction to his 1996 book, Style and the Man, designer Alan Flusser wrote, “…the most expensive clothes a man will ever buy are those that he rarely wears…” Though the quote was made more than a decade ago, Flusser’s notation holds true today, if not …

Nike Sportswear China – Destroy To Create | Preview

By the mean of destruction does not necessary equate to end of all. Instead, a re-birth of sort can come from it. So in honoring the ideals of its Destroyer Jacket, Nike and Nike Sportswear China enlisted a group of creative types to help it realize those …

Nike Running Fall/Holiday 2010 Greater China Media Summit | Event Recap

While soccer has dominated most of the world’s cardio-vascular activity (yes, we do believe cheering counts as cardio if you do it long and hard enough), after Spain had taken home the much coveted 2010 FIFA World Cup trophy, Nike unwinds from all the FIFA action and …

Freshness Turns 7 Years Old – Thank You!

The past month, Freshness Magazine quietly celebrated our 7th anniversary.   We want to take this opportunity to thank our many editors, contributors, and supporters.   But most of all, we want to thank our daily readers and occasional visitors for making Freshness Magazine what it is …