Articles by: Dan


Nike Presents Back For The Future @ The Montalbán | Event Recap

Just when actor Michael J. Fox is set to appear on The Late Show with David Letterman in New York City, hundreds of industry insiders, media personalities, and celebrities attended Back For The Future event in Los Angeles last night.  With actual props and sets from Back … READ MORE


Nike – “McFly’s Closet” | Teaser

Still digesting the mysterious amenity package left by Nike when a succession of quick knocks on our hotel doors led us to another cryptic message left behind. It simply stated to look for “DocEmmettBrown88″ on the Internet. Within no time, we came up with this video on … READ MORE


Nike – “It’s About Time” | Doc Brown’s Aluminum Shade

It was something out of military lore.  There were no indicators, no hints, even our Nike hosts answered our inquisitions with smiles and simple responses, “You’ll see”…  Some hours later and still woozy from jet lags, we arrived  in Los Angeles for a “secret event”.   But … READ MORE


adidas Originals by Jeremy Scott – Fall/Winter 2011 Lookbook

Last season, fashion’s wild child, Jeremy Scott, stirred up the sneaker scene and brought a daring makeover of sneakers, and fashioned a tongue out of a furry teddy bear. That went on to become one of the fastest selling and most covetable sneaker, and this season, Jeremy … READ MORE


Juncture – A Curated Look At Menswear

In the introduction to his 1996 book, Style and the Man, designer Alan Flusser wrote, “…the most expensive clothes a man will ever buy are those that he rarely wears…” Though the quote was made more than a decade ago, Flusser’s notation holds true today, if not … READ MORE


Nike Sportswear China – Destroy To Create | Preview

By the mean of destruction does not necessary equate to end of all. Instead, a re-birth of sort can come from it. So in honoring the ideals of its Destroyer Jacket, Nike and Nike Sportswear China enlisted a group of creative types to help it realize those … READ MORE


Nike Running Fall/Holiday 2010 Greater China Media Summit | Event Recap

While soccer has dominated most of the world’s cardio-vascular activity (yes, we do believe cheering counts as cardio if you do it long and hard enough), after Spain had taken home the much coveted 2010 FIFA World Cup trophy, Nike unwinds from all the FIFA action and … READ MORE


Freshness Turns 7 Years Old – Thank You!

The past month, Freshness Magazine quietly celebrated our 7th anniversary.   We want to take this opportunity to thank our many editors, contributors, and supporters.   But most of all, we want to thank our daily readers and occasional visitors for making Freshness Magazine what it is … READ MORE


Fresh Celeb: Nike Dunk SB Air Force 1 – Ms. Pacman Dunk | DJ Clark Kent

After a hectic week, Freshness brought our good friend from NYC, DJ Clark Kent, around the sights and scenes of Taipei, Taiwan. Kent, who was in town for the Nike IAM1 Journey Event, not only fashioned a new Nike Air Max Lebron VII (7) at the grand … READ MORE


Freshness Feature: An Interview with the Designers of Nike Air Maxim 1

As the proverb goes, “your eyes don’t lie”. For some people, seeing is believing, and that’s what Nike’s legendary footwear designer, Tinker Hatfield tapped into when he created the original Air Max 1. With a visible Air Unit that is an icon in itself today, the see-through and exposed air cushion inspired by Centre Pompidou in Paris had become an integral part of Nike’s Air Pack today… READ MORE

Freshness Giveaway: Nike Air Maxim 1

Freshness Giveaway: Nike Air Maxim 1 – Sport Red

To help kick off the summer season and celebrate the return of an old classic, Freshness and in association with Nike Taiwan will be giving away a pair of the highly anticipated Nike Air Maxim 1 in Sport Red in size Mens US 9. To enter, simply … READ MORE