by: DAN H. | July 17, 2008
Mini Colette

With the ongoing renovation, Colette welcomes shoppers to their Place du Marché Saint-Honoré mini-store (next to CDG Parfums shop). The store hours are from Monday through Saturday, 12am to 7pm. You will find all about the original Colette spirit, only in a smaller area.…

by: DAN H. | July 15, 2008
Freshness Feature: PHANTACi

Interview with Ric Chiang (蔣先威) & Jay Chou (周杰倫) of PHANTACi
Interview by: AJH
Translated by: Poe
Produced by: Dan Hwang (DAN H.)
Situated in the trend setting neighborhood of Taipei City’s Eastern District (東區), where shoppers would find landmarks such as Taipei 101…

by: DAN H. | July 9, 2008
Nikelab - Relaunched

With Beijing 2008 right around the corner, Nike have just (re)launched their nikelab website as their ‘home for innovation’ for Beijing. The new site features 26 Olympic sports and 40-game changing technologies along with extensive interviews with all the Nike designers and profiles on…

by: DAN H. | July 4, 2008
Steve Nash - The Showdown

An update from our friend 13thWitness.
Steve Nash had organized a charity soccer match called “The Showdown in Chinatown” which featured all-star participants like the NBA’s Jason Kidd, Baron Davis, David Lee, Leandro Barbosa and Raja Bell, along with professional foot-ballers Thierry Henry, Claudio Reyna,…

FILED IN: Nike, Sites
by: DAN H. | July 1, 2008
Freshness Feature: ACU

Interview with Tom Chung, Owner of ACU
Interview and Written by: Tom Bradley
Produced by: Dan Hwang (DAN H.)
Founded by a group of longtime friends, ACU has given life to the fledgling Chinese streetwear market. Western ideals are infused with Eastern values as…

by: DAN H. | June 25, 2008
New Balance - M576 - China Mask Collection

For the unveiling of its latest addition to the New Balance M576 series, New Balance invited Freshness to the city of Shanghai, China for a VIP regional launch event. The special evening saw live performances by Chinese rock band Yuguo (羽果), China’s first b-boy…

by: DAN H. | June 12, 2008
Freshness Feature: INVINCIBLE

Interview with Jimmy Wu, Director of INVINCIBLE
Interview and Written by: Tom Bradley
Produced by: Dan Hwang (DAN H.)
Taiwanese clothing boutique INVINCIBLE is more than a store. It is a lifestyle, an attitude, and a state of being. For the creators of the…

by: DAN H. | May 29, 2008
Freshness Feature: Nike Sportswear - Footwear

NSW- Footwear
Written by: Poe
Produced by: Dan Hwang (DAN H.)
Look into the definition of the word “classic”, you are bound to find other word associations such as “standard”, “tradition”, “established”, or “timeless”. It is generally something that’s been tried and tested. Something…

by: DAN H. | May 27, 2008
Freshness Feature: Nike Sportswear (NSW Collection)

NSW- General Overview of the Collection
Written by: Poe
Produced by: Dan Hwang (DAN H.)
It is suitable to state that no other brand in contemporary history of athletic lifestyle has infused so much influence as Nike. So on this, the 36th year of…

by: DAN H. | May 24, 2008
MT850 Exhibition - Event photos

New Balance & INVINCIBLE Present: The MT580 Exhibition
Congratulation to Jimmy and the INVINCIBLE crew for a job well done! Here are some photos of the opening event.

Premiere retail in Taiwan, INVINCIBLE, will host a special event starting tomorrow, May 23rd, - The…

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by: DAN H. | May 19, 2008
Support Myanmar Cyclone + China Earthquake Relief

The mounting human sufferings are almost unimaginable as the tasks of recovering continue after the double natural disasters this month in Myanmar (aka Burma) and China. In support of the ongoing efforts in both regions, we here at Freshness network and our sister sites,…

FILED IN: Misc.
by: DAN H. | May 15, 2008
Announcing - Freshness Asia: Japanese & Chinese

With the advancement of communication and faster transport method, the world we currently live in is just getting smaller, with lifestyles intersect with one another. With this in mind, on this, our 5th year in operation, Freshness is setting on a new project -…

by: DAN H. | May 1, 2008
Freshness Feature: Air Jordan x Levi’s 23/501

ilovedust is a design collective working in stylized solutions for products and brands of all sizes. They recently worked with the globally recognized Jordan Brand on a special release of the iconic Air Jordan I basketball sneaker. The AJ I is largely considered to be among the most sought after, revolutionary consumer products of the 20th century so it is only fitting that classic American jean maker Levi’s would put its spin on the footwear icon.

by: DAN H. | May 1, 2008
BPMW - Compass - Footwear Tradeshow

bpmw presents: Compass
Compass, the new show with a tightly-edited assemblage of the footwear industry’s most captivating brands, will help modern retailers navigate shifting changes and point visitors in the direction of what’s next.
Alexis Park Hotel - The Alexis Park Hotel Ballroom
375…

by: DAN H. | March 25, 2008
Diesel Wall 2008

DIESEL WALL, a competition dedicated to young artists and designers, to offer them the opportunity to showcase their works on an extraordinary scale: monumental, freestanding vertical walls in the centres of world’s most important cities.
In 2008, this art project will delve into new…