For the unveiling of its latest addition to the New Balance M576 series, New Balance invited Freshness to the city of Shanghai, China for a VIP regional launch event. The special evening saw live performances by Chinese rock band Yuguo (羽果), China’s first b-boy team…
Interview with Jimmy Wu, Director of INVINCIBLE
Interview and Written by: Tom Bradley
Produced by: Dan Hwang (DAN H.)
Taiwanese clothing boutique INVINCIBLE is more than a store. It is a lifestyle, an attitude, and a state of being. For the creators of the location,…
NSW- Footwear
Written by: Poe
Produced by: Dan Hwang (DAN H.)
Look into the definition of the word “classic”, you are bound to find other word associations such as “standard”, “tradition”, “established”, or “timeless”. It is generally something that’s been tried and tested. Something where…
NSW- General Overview of the Collection
Written by: Poe
Produced by: Dan Hwang (DAN H.)
It is suitable to state that no other brand in contemporary history of athletic lifestyle has infused so much influence as Nike. So on this, the 36th year of the…
New Balance & INVINCIBLE Present: The MT580 Exhibition
Congratulation to Jimmy and the INVINCIBLE crew for a job well done! Here are some photos of the opening event.
Premiere retail in Taiwan, INVINCIBLE, will host a special event starting tomorrow, May 23rd, - The MT580…
The mounting human sufferings are almost unimaginable as the tasks of recovering continue after the double natural disasters this month in Myanmar (aka Burma) and China. In support of the ongoing efforts in both regions, we here at Freshness network and our sister sites, Sneakernews,…
With the advancement of communication and faster transport method, the world we currently live in is just getting smaller, with lifestyles intersect with one another. With this in mind, on this, our 5th year in operation, Freshness is setting on a new project - Freshness…
ilovedust is a design collective working in stylized solutions for products and brands of all sizes. They recently worked with the globally recognized Jordan Brand on a special release of the iconic Air Jordan I basketball sneaker. The AJ I is largely considered to be among the most sought after, revolutionary consumer products of the 20th century so it is only fitting that classic American jean maker Levi’s would put its spin on the footwear icon.
bpmw presents: Compass
Compass, the new show with a tightly-edited assemblage of the footwear industry’s most captivating brands, will help modern retailers navigate shifting changes and point visitors in the direction of what’s next.
Alexis Park Hotel - The Alexis Park Hotel Ballroom
375 E.…
DIESEL WALL, a competition dedicated to young artists and designers, to offer them the opportunity to showcase their works on an extraordinary scale: monumental, freestanding vertical walls in the centres of world’s most important cities.
In 2008, this art project will delve into new territories:…
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