Articles by: Dan Hwang


adidas Originals ZX 800 x ACU Launch + Peking Duck T-Shirt

Tom Chung, Director of ACU (left) Kazuki, Soul of Felicity (right) As the Olympic venues get well underway in the capital city of Beijing, Shanghai’s boutique ACU opened an unique Pop-Up Store on the 4th floor of adidas Brand Center, a special structure diticated to moreover the … READ MORE



045x JORDON (left) 045 JORDON (right) This Saturday, PHANTACi will be releasing Michael Lau’s newest collection which was recently featured at CSBOOTH15. M.F.J.K. (SAMPLE MICHAEL) – Michael himself and a tribute to Futura, James Jarvis and Kaws. Michael Lau used unique elements from each artist’s figurine to … READ MORE


Freshness Feature: Nike and Loopwheeler

Interview with Satoshi Suzuki – Owner, Loopwheeler Produced by: Dan Hwang (DAN H.) Loopwheeler is a brand built on a foundation of quality craftsmanship that has earned them a partnership with NIKE.  Nike Sportswear has seen the illustrious heritage of Nike come alive with vigor and excitement, … READ MORE


Mini Colette

With the ongoing renovation, Colette welcomes shoppers to their Place du March © Saint-Honor © mini-store (next to CDG Parfums shop). The store hours are from Monday through Saturday, 12am to 7pm. You will find all about the original Colette spirit, only in a smaller area. Many … READ MORE


Freshness Feature: PHANTACi

Interview with Ric Chiang (蔣先威) & Jay Chou (周杰倫) of PHANTACi Interview by: AJH Translated by: Poe Produced by: Dan Hwang (DAN H.) Situated in the trend setting neighborhood of Taipei City’s Eastern District (東區), where shoppers would find landmarks such as Taipei 101 skyscraper and stores … READ MORE


Nikelab – Relaunched

With Beijing 2008 right around the corner, Nike have just (re)launched their nikelab website as their “home for innovation’ for Beijing. The new site features 26 Olympic sports and 40-game changing technologies along with extensive interviews with all the Nike designers and profiles on innovations like Flywire. … READ MORE

Steve Nash – The Showdown

An update from our friend 13thWitness. Steve Nash had organized a charity soccer match called “The Showdown in Chinatown” which featured all-star participants like the NBA’s Jason Kidd, Baron Davis, David Lee, Leandro Barbosa and Raja Bell, along with professional foot-ballers Thierry Henry, Claudio Reyna, Steve McManaman, … READ MORE


Freshness Feature: ACU

Interview with Tom Chung, Owner of ACU Interview and Written by: Tom Bradley Produced by: Dan Hwang Founded by a group of longtime friends, ACU has given life to the fledgling Chinese streetwear market. Western ideals are infused with Eastern values as the brand develops into an … READ MORE


New Balance – M576 – China Mask Collection

For the unveiling of its latest addition to the New Balance M576 series, New Balance invited Freshness to the city of Shanghai, China for a VIP regional launch event. The special evening saw live performances by Chinese rock band Yuguo (羽果), China’s first b-boy team Caster Dance … READ MORE