Freshness Feature: Air Jordan x Levis 23/501

Freshness Feature: Air Jordan x Levis 23/501

Interview and Written by: Tom Bradley
Produced by: DAN H.

Interview with Mark Graham of

ilovedust is a design collective working in stylized solutions for products and brands of all sizes. They recently worked with the globally recognized Jordan Brand on a special release of the iconic I basketball sneaker. The AJ I is largely considered to be among the most sought after, revolutionary consumer products of the 20th century so it is only fitting that classic American jean maker Levi’s would put its spin on the footwear icon. Lending gold rivets and denim tailoring to Jordan’s trailblazing silhouette, LEVIS drapes the AJ I in timeless cool, adding the attractive Air Jordan III “elephant print” design cue to further endear the shoe to sneaker heads everywhere. Freshness took advantage of the rarely provided interview opportunity afforded by ilovedust and the AJ I x Levi’s experience has been made even richer as a result.

> ilovedust
> Nike – Jordan Brand
> Levi’s Strauss

Complete interview after the jump…

by: | May 1, 2008
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BPMW   COMPASS Footwear Trade Show

bpmw presents:

Compass, the new show with a tightly-edited assemblage of the footwear industry’s most captivating brands, will help modern retailers navigate shifting changes and point visitors in the direction of what’s next.

Alexis Park Hotel – The Alexis Park Hotel Ballroom
375 E. Harmon Ave.
Las Vegas, NV 89169
www.alexispark.com

Event Date: July 28th (Monday) – July 29th (Tuesday)

> Compass Show

> bpmw

by: | May 1, 2008
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Diesel Wall 2008

WALL, a competition dedicated to young artists and designers, to offer them the opportunity to showcase their works on an extraordinary scale: monumental, freestanding vertical walls in the centres of world’s most important cities.

In 2008, this art project will delve into new territories: Manchester (UK), Barcelona (Spain), New York (USA), Zurich (Switzerland) all are now hosting new Diesel Walls, continuing the tradition started in 2004.

From March 3rd until May 12th 2008 anyone from any country in the world can apply online www.dieselwall.com and submit his/her designs for the chance to feature in this new edition of the project and conquer a Wall! The artists will have total freedom in sending concepts: art is above all a means of unconstrained self-expression.

From mid-April to June 2008 local juries will get together in order to select the Diesel Wall winners for each city and the winner will be announced June 10th, 2008. The jury members for this year will include among others Bigas Luna, Peter Saville, Terry Jones, and Wilbert Das, Diesel’s Creative Director, joining each judging panel in all four different countries. From May to July 2008, depending on each city’s Diesel Wall timeline, winners will be announced both through the website and local events to then proceed with the setting-up of the winning installations on each Wall.

> Diesel Wall

Images after the jump…

by: | March 25, 2008
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WK Interact @ Espeis Archetype Gallery   Opening

Espeis Archetype Gallery Presents: WK Interact – The Trail

Friday evening marked the start of WK’s latest exhibition, currently on display at Espeis Archetype Gallery in Williamsburg, Brooklyn. Friends, families, and fans of WK all stopped by to see this elaborate installation, including the centerpiece titled “The Trail” – a full mock-up of an imaginary motorcycle crash which started off with painted skid marks outside of the gallery, an actual crashed motorcycle, and a broken mannequin (WK’s alter ego) equipped with his actual own gears. The impact of the crash set everything in motion and urged the audience, in this case eyewitness, to follow the progression of that initial event deep within the exhibition. It is certainly an exhibition you do not want to miss.

Espeis Archetype Gallery
90 Wythe Avenue | WK Interact @ Espeis Archetype Gallery   OpeningMap
Brooklyn, NY 11211

Exhibition Date: November 30th (Friday) – January 13th (Sunday)

> WK INTERACT

> Espeis Archetype Gallery

by: | December 2, 2007
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WK Interact @ Espeis Archetype Gallery   TONIGHT!

Espeis Archetype Gallery Presents: WK Interact – The Trail

In New York City, a canvas WK has made his own for over 15 years, ‘The Trail’ is an unswerving invitation to join this impacted state of crash. With a motor accident and a broken figure, the resulting story begins.

Executed as invasive gifts to the cities he dwells in, WK Interact’s cumulative body of work ranges from large scale tracings of movement visible to all from the street, to detailed contraptions and tools illustrating a vision of power- frozen and hauntingly rendered immobile.

WK is a method of elegant provocation, marked by both the charm and the gracelessness of the New York City landscape. ‘The Trail’, is the shadow of WK, set for you to follow.

Espeis Archetype Gallery
90 Wythe Avenue | WK Interact @ Espeis Archetype Gallery   TONIGHT!Map
Brooklyn, NY 11211

Opening Reception: November 30th (TONIGHT!) | 7 pm – 9 pm
Exhibition Date: November 30th (Friday) – January 13th (Sunday)

> WK INTERACT

> Espeis Archetype Gallery

by: | November 30, 2007
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Nike 706 Presents: Force of Love   Phase II

Nike 706 Presents: Force of Love – Chinese Artworks Inspired by AF1

In celebration of the 25th anniversary of the iconic AF1, is proud to present ‘Force of Love’ at 706 in Beijing – an extravaganza of art, music, film, and photography all inspired by the almighty AF1.

The Force of Love party launched an extraordinary two phase exhibition at Nike 706. The first phase (Oct. 13 – Nov. 17) displayed global expressions of AF1 that is now being followed by a groundbreaking exhibition of 9 local Chinese artists (Nov. 24 – Dec. 17), from the worlds of art, design and photography – some are leaders in the field while others are emerging new artists to watch out for. These local artists have chosen their own way to demonstrate their connection to AF1 and provide us with a glimpse into an emerging Chinese street style.

Nike 706
798 Factory, No. 2 Jiu Xian Quao Road
Beijing, China

Exhibition Date: November 25th (Sunday) – December 17th (Monday) | 10 am – 6 pm

> Nike 706

> Nike Air Force 1

event photos and artwork description after the jump…

by: | November 25, 2007
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November Banner   Nike SB Brazil

November Banner   Nike SB Brazil

November Banner   Nike SB Brazil

To celebrate the launch of the Nike SB Brazil Custom Series 02, Freshness is displaying the works of Luis Felipe Volpi, Caue Rodrigues, Rafel Chavez, and Rimon Guimaraes for this month’s banner. Each artist worked in conjunction with a skater to create 3 giant murals, an interpretation of their ideal “dream spots” to skate. Each of the giant murals were then cut to create unique sockliners for each of the 480 pairs of the Dunk High SB.

> PICO DOS SONHOS

by: | November 13, 2007
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KAWS ZOOTH by NEIGHBORHOOD / OriginalFake

The black and white version of KAWS ZOOTH by and will be available on KAWSONE.com today at noon 12pm EST. Be sure not to miss out.

> KAWSONE

by: | November 2, 2007
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August Banner   Something Relevant

August Banner   Something Relevant

August Banner designed by: Something Relevant

Back in 2005 when I created the work I was influenced by Scott Hanson and the guys. At the time they were beginning to move away from the hard clean lines of vector and into a more painterly style using textures and multiple layers. I created my banners experimenting with brushes and paint dabs in Photoshop using photographic elements and paintings creating scenes fresh in my mind from a recent road trip across America and the vibrant vibe of Venice beach.

> Something Relevant

by: | August 9, 2007
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LRG Clothing x Fit Bike

Clothing is proud to announce an exclusive collaboration with BMX heavyweight, Fit Bike Co. This collaboration will introduce three limited edition BMX bicycles set to hit the streets for Fall 2007. Each limited production bicycle is available in one of three exclusive L-R-G designed colorway patterns.

> LRG

> FIT BIKE

More photos after the jump…

by: | August 9, 2007
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Greedy Genius   Relaunched

Our friends at Greedy Genius recently relaunched their website. Now you can know more about the brand and view their full collection.

> Greedy Genius

by: | August 6, 2007
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Scion Art Tour    Installation 4   Its a Beautiful World

Scion Presents: Installation 4 – It’s a Beautiful World

This will be the fourth installment of the Scion Installation Art Tour. This tour’s theme will be “It’s a Beautiful World”, a concept interpreted by each artist through painting, photography, sculpture, and collage. This year’s Installation Tour will be traveling to nine cities (Chicago, Boston, New York, Seattle, Denver, Miami, Austin, Philadelphia, and Los Angeles) and feature diverse array of artist from around the world.

Featuring Art By:
Andrew Pommier, Angela Boatwright, Blaine Fontana, Blek le Rat, Books llll, Caia Koopman, Chris Yormick, Cody Hudson, Dalek, David Choe, Eye One, Francesco LoCastro, Freddi C, J. Shea, James Jean, Jeff Soto, Joshua Krause, Kelsey Brookes, Kenton Parker, Kofie, Mel Kadel, Michael Sieben, Mike Giant, R. Grimes, Rammellzee, RETNA, Ron English, Sage Vaughn, Sam Flores, Skwerm, Tim McCormick, and Travis Millard.

Rhys Gallery
401 Harrison Avenue | Scion Art Tour    Installation 4   Its a Beautiful WorldMap
Boston, MA 02118

Event Date: August 3rd (Friday) – August 18th (Saturday)

Opening Reception: August 3rd (Friday) | 6 pm – 9 pm

> Rhys Gallery
> Scion Art Tour

by: | July 29, 2007
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