Nikelab – Relaunched
With Beijing 2008 right around the corner, Nike have just (re)launched their nikelab website as their “home for innovation’ for Beijing. The new site features 26 Olympic sports and 40-game changing technologies along with extensive interviews with all the Nike designers and profiles on innovations like Flywire. … READ MORE
Steve Nash – The Showdown
An update from our friend 13thWitness. Steve Nash had organized a charity soccer match called “The Showdown in Chinatown” which featured all-star participants like the NBA’s Jason Kidd, Baron Davis, David Lee, Leandro Barbosa and Raja Bell, along with professional foot-ballers Thierry Henry, Claudio Reyna, Steve McManaman, … READ MORE
Freshness Feature: ACU
Interview with Tom Chung, Owner of ACU Interview and Written by: Tom Bradley Produced by: Dan Hwang (DAN H.) Founded by a group of longtime friends, ACU has given life to the fledgling Chinese streetwear market. Western ideals are infused with Eastern values as the brand develops … READ MORE
New Balance – M576 – China Mask Collection
For the unveiling of its latest addition to the New Balance M576 series, New Balance invited Freshness to the city of Shanghai, China for a VIP regional launch event. The special evening saw live performances by Chinese rock band Yuguo (羽果), China’s first b-boy team Caster Dance … READ MORE
Freshness Feature: INVINCIBLE
Interview with Jimmy Wu, Director of INVINCIBLE Interview and Written by: Tom Bradley Produced by: Dan Hwang (DAN H.) Taiwanese clothing boutique INVINCIBLE is more than a store. It is a lifestyle, an attitude, and a state of being. For the creators of the location, the brands … READ MORE
Freshness Feature: Nike Sportswear – Footwear
NSW- Footwear Written by: Poe Produced by: Dan Hwang (DAN H.) Look into the definition of the word “classic”, you are bound to find other word associations such as “standard”, “tradition”, “established”, or “timeless”. It is generally something that’s been tried and tested. Something where its validity … READ MORE
Freshness Feature: Nike Sportswear (NSW Collection)
NSW- General Overview of the Collection Written by: Poe Produced by: Dan Hwang (DAN H.) It is suitable to state that no other brand in contemporary history of athletic lifestyle has infused so much influence as Nike. So on this, the 36th year of the label’s existence, … READ MORE
MT850 Exhibition – Event photos
New Balance & INVINCIBLE Present: The MT580 Exhibition Congratulation to Jimmy and the INVINCIBLE crew for a job well done! Here are some photos of the opening event. Premiere retail in Taiwan, INVINCIBLE, will host a special event starting tomorrow, May 23rd, – The MT580 Exhibition. Working … READ MORE
Support Myanmar Cyclone + China Earthquake Relief
The mounting human sufferings are almost unimaginable as the tasks of recovering continue after the double natural disasters this month in Myanmar (aka Burma) and China. In support of the ongoing efforts in both regions, we here at Freshness network and our sister sites, Sneakernews, Nitrolicious, and … READ MORE
Announcing – Freshness Asia: Japanese + Chinese
With the advancement of communication and faster transport method, the world we currently live in is just getting smaller, with lifestyles intersect with one another. With this in mind, on this, our 5th year in operation, Freshness is setting on a new project – Freshness Asia. Available … READ MORE
