by: Debre | March 12, 2009
29+1 Project - Kinnikuman x Caol Uno ( UCS )

 
As the celabration continues from last year, Kinnikuman (known as M.U.S.C.L.E. in U.S.), an iconic Japanese pro-wrestling manga & anime that influenced many youths back then who are now in their late 20’s & 30’s, celebrates its 30th anniversary year . Aside from its…

FILED IN: Uncategorized
by: Debre | March 10, 2009
mita sneakers x FRAT x New Balance MT576S Bamboo Rake Edition

21 years ago, New Balance set the standards for trail running footwear with its M576 sneaker. Since then, it has gone through several renditions, including the exalted “Made in U.S.A.” & “Made in England” collections, as well as the exclusive “Japan Project”.  It was from…

by: Debre | March 5, 2009
HAOMING - Spring/Summer 2009 New Arrival

Since their major debut at Japan’s most acclaimed fashion department store, Isetan Shinjuku,  receiving an honorary appointment as a valuable Japanese designer, Haoming has attracted new demographics within current Tokyo fashion scene with his take in “Lucha/ Pro-Wrestling/ MMA” inspired designs, producing accesories to apparel,…

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by: Debre | February 8, 2009
adidas Originals - ObyO kzk Line Launch Event

Celebrating its 60th year as the label with “3 stripes”,  adidas formed a new global initiative for its adidas Originals branch. The project, ObyO or Originals by Originals, centers around 3 prominent designers, each chosen for their imaginative attributes to urban fashion. Heading the debut collection of adidas Originals by Originals (ObyO) are…

FILED IN: adidas Originals

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by: Debre | October 12, 2008
Freshness Feature: SOPH.

Resides on the quiet hillside, SOPH. is not necessary the easiest store front to locate, even by Tokyo standard. Recess from street view, the store is located on the fringe of the Harajuku neighborhood. So secluded in fact that even most Tokyonites would have a difficult time point it out to visitors. However, whether it was by design or just a coincidence, the location plays perfectly into SOPH’s brand concept since being on the fringe allowed its creative director, Hirofumi Kiyonaga, and his labels (SOPHNET., F.C.R.B., Uniform Experiment) to easily blur the definitions between each genres of clothing.

by: Debre | May 13, 2008
DREAM 3 MMA Event - Caol Uno won by T.K.O.

A new MMA organization named DREAM held its 3rd event at Saitama Super Area in Japan’s Saitama Prefecture last Sunday, May 11th. It marked an important milestone as 2 organizations from former PRIDE and K-1’s MMA division HERO’S fighting circuit joined up as one.
With…

FILED IN: Events
by: Debre | March 9, 2008
Uno Caol Showten - 3M Reflector Laces

Though purely coincidental, these laces are the perfect compliments to the PUMA RS-100 Emergency Pack previously mentioned. From mixed-marital artist Caol Uno’s private label, UCS (Uno Caol Showten), the 3M Reflecto Laces come in 3 different length. The concept/inspiration came about when Uno was untying…

by: Debre | March 5, 2008
Haoming - S/S 08 Preview

Just in from Freshness Japan! Here’s a preview from the up-coming Haoming Spring/Summer 2008 collection. In addition to the label’s signature “Masked” coin cases, there are plenty of apparels, even a woman’s clutch purse! Stay tune for Haoming x Hello Kitty collaboration here on Freshness…

by: Debre | February 28, 2008
Freshness Feature: Interview with Ewan Reynolds

Produced by Debre/ Freshness Japan
Edited by Poe
Photos by Aki, Debre
Whether its high-end fashion to urban apparel, the city of Tokyo is a canvas for designers and brands to showcase their latest as well as experimentation of untried ideas. In comes Levi’s ®Japan,…

by: Debre | February 22, 2008
Haoming - Tokyo, Japan

Freshness stumbled by an exhibition in Tokyo, brand called Haoming; a Lucha Libre and wrestling inspired brand based in Tokyo, Japan. It took 4 years to finally meet up with them and here it is.
As you browse through the photos, best selling item Lucha…