Congrats to our good friends over in Tokyo, Japan as designer Hiroaki Shitano and his label LUMP just re-opened their new flagship this past Saturday, February 2nd, in Harajuku. The new store’s facade and exterior “LUMP” logo was designed by NUTS, with the extensive interior…
Freshness met with a new friend in Tokyo, Mr. Tsutomu Takahashi - designer of fashion label seesway satiate and the owner of Seesway, a store which also carrys Braitone. Mr. Takahashi is well known within the Tokyo fashion circle, having been involved in it for…
Applebum - Kicks Box All Stars Backpack
From the good old brand shoe box to the latest, this handmade collage was produced by apparel brand Applebum, a must item which speaks. Kicks Box All Stars is an exclusive series produced in high quality ink jet…
As we introduced in the beginning about Marmot’s new apparel line Marmot by whiz; inviting Hiroaki Shitano/ WHIZ Limited as their creative director for this collection line, here is our detail photos of all 4 models that has been released. Available at Elesco and Tokishirazu…
For the first time ever, Devilock will be in the States, debuting at Lat40.N trade show in NYC at Studio 450’s Penthouse. They will showcase items for Spring 2008 which are all U.S. exclusive! This is your chance to see Devilock so iF your in…
Earlier, Freshness was able to give our reader a detailed look at the SWAGGER’s new flagship store at the heart of Harajuku. In its introduction, we briefly mentioned the PHENOMENON flagship on the 2nd floor. Thanks again to Big-O & Ignitionman, we were able to…
Few months passed since the grand opening of SWAGGER Flagship, in stand alone building, which also include a PHENOMENON Flagship on the 2nd floor, located in the heart of Harajuku. Our friends, co-founder Big-O and Ignitionman, invited Freshness to visit the store once again, which…
As we have seen their exclusive Barney’s New York series, Greedy Genius just landed in Tokyo via: their new collaboration with Liquor, Woman & Tears. The limited edition Harbor Master - Gym Class edition features a LW&T logo embroidery with insole imprinted with LW&T in…
Winfield has released some new samples of their original caps; NY Mets “PU” Italy and France which is recommended wearing for fixed bike riding and an exclusive Winfield flagship model ACC. Check them out. Photos by AKI.
> WinField (Japanese only)
> New Era Japan (Japanese only)…
Its been a month since Flight Club Tokyo opened in Harajuku, Tokyo. Aside from wide selection of footwears, FC also launched a selective collection of Flight Club & Flight Club Tokyo apparels. All are currently available at Flight Club locations in New York, Los Angles,…













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